Fresh off the news and the ink hasn’t even dried yet, Google has announced to the world that it is founding a new parent company named “Alphabet,” of which Google will be managed under.

So says Larry Page:

As Sergey and I wrote in the original founders letter 11 years ago, “Google is not a conventional company. We do not intend to become one.” As part of that, we also said that you could expect us to make “smaller bets in areas that might seem very speculative or even strange when compared to our current businesses.” From the start, we’ve always strived to do more, and to do important and meaningful things with the resources we have.

All I can say is WOW! And for that, I apologize for not including more different kinds of letters within that. What is even funnier is the tweet that I sent out not more than mere hours before Alphabet (nee: Google) made that announcement:

Never drive head first into risk. Only ever dip a toe into the pool of danger.

— Doctor Business (@docbusiness) August 10, 2015

I should have made an exception to that tweet! An addendum of “…except if you’re Google.”

Here’s more from Larry Page, which I think perfectly maps out this exciting world ahead:

What is Alphabet? Alphabet is mostly a collection of companies. The largest of which, of course, is Google. This newer Google is a bit slimmed down, with the companies that are pretty far afield of our main internet products contained in Alphabet instead. What do we mean by far afield? Good examples are our health efforts: Life Sciences (that works on the glucose-sensing contact lens), and Calico (focused on longevity). Fundamentally, we believe this allows us more management scale, as we can run things independently that aren’t very related.

Let’s say Dairy Queen wanted to open up a medical research facility. Well, that would be just dandy if it wasn’t for the fact that most people will forever know them for various successful ice creams and the idea of a medical research facility might seem confusing for the costumers. So they would start a parent company that both unrelated companies could co-exist in harmony. Let’s say they named that parent company “Alphabet” and you can understand the business mindset that Google has right now.

You see, friends, most people know Google as a search engine, and to many more people, it will only just be that. But Google is trying to be much more than that. They do medical, and space things, and financial things, and phones, and internet widgets. Can you imagine Google going to NASA and trying to talk their way in to collaborating on a satellite? They’d be laughed out of the room. NASA would say “Sorry, Google, we’re not interested in giving our satellite a free email address.” Ha!

But now, with the added clout of being under a parent company, Google can start to make the leap from (what I admit is) a huge, groundbreaking company, to the kind of international corporation that Rockefellers and Carnegies could only dream about.

Congratulations, Alphabet, now get to work!